Monthly ArchiveAugust 2019

product design

How product design creates a preference for your brand among customers

Product design builds a brand and vice versa. The product should, therefore, suit the existing collection. Otherwise, it might not be recognized as your brand. Another product-design concern is that it should be visually attractive and convenient to use. 

One of the goals of business strategy is aligning all parts and activities of the organization. Often, there is a common organizational goal. Therefore, harmony should also exist between product design and the brand that it belongs to. This is why product design companies are involved in strategy creation and/or adherence.

Additionally, the interaction effect of brand and product design has a customer-related cause. If your product design corresponds with the brand identity, it is likely that customers recognize your product as belonging to the brand, without seeing the logo or brand name. Examples of brand-identity aspects are color scheme, shapes and fonts. You can probably recognize a Tesla car by its shape, without seeing the logo. 

For repeated-purchase, low-cost products, such as toothpaste, it is probably more important than for luxury, infrequent purchases, such as cars. Customers, appreciate finding the toothpaste in the supermarket without having to stare at the shelve for five minutes. Changing the product or packaging significantly, might lead to confusion for customers who preferred your brand and them buying a different brand.

The interaction effect does not only apply when a product is upgraded, but also when the product line is extended. Let’s go back to the toothpaste example. Loyal customers might also consider complementary products from the line, if they are satisfied with your products. If mouthwash is added to the dental care line, satisfied customers are more likely to consider the brand if they recognize it as your brand. 

In conclusion, it is recommended that product design and development are in line with the existing brand identity. As a result, satisfied customers are more likely to keep buying your products than in the case that a product does not demonstrate the brand identity properly.

Importance of 5s Management

Any workplace needs to be well organized and productivity is an important part of the system. However, in spite of the best efforts, it is often noticed that a workplace isn’t well organized, and productivity doesn’t increase in spite of all efforts. 5S management is an approach which is about continuous improvement in the workplace. Those who are interested can now learn how to start the fundamental of continuous improvement.

Considering 5S Management

If we consider the need for 5S management, we need to think about the way a workplace is organized. Very few people realize that the manner in which a workplace is organized has a major role to place in creation of waste. Often it is noticed that an area looks clean and proper, but a little more analysis will reveal that it is actually not.

What Makes the Approach Unique

Companies often realize that employees productivity is not increasing but fail to find the reason behind it. This is one of the reasons why 5s management is gaining popularity all over because it helps in increasing productivity.

Lean Six Sigma method of 5S management is a unique approach which helps in reducing the waste of a workplace. It also helps in optimizing the workplace. It is now possible to master the work environment and then productivity does increase.

Understanding 5s

So, what is 5S all about? It is about process improvement which sets the pace for continuous improvement in workplace. Thus, one can get the maximum of the workplace and have it organized and well managed.

Learners can learn everything about the 5S management course through an e-learning module.  Many offices and businesses are implementing the technology for improved work atmosphere. This module includes preparation for classroom courses and also includes individual training. Such training helps in step by step learning on how to apply the 5S method in any professional work environment.